Academy of Fitness Professionals Logo
    MENUMENU
    MENUMENU
    MENUMENU
    MENUMENU
    • Courses
          • Personal Training Courses
            • Level 3 Diploma Course
            • Complete PT Package
            • Specialist PT Package
            • Ultimate PT Package
          • Fitness Instructor Courses
            • Gym Instructor Course
            • Fitness Instructor NVQ Diploma
            • Kids Fitness Instructor Course
            • Exercise to Music Instructor Course
          • Nutrition Courses
            • Nutrition and Health Course - Level 1
            • Nutrition and Health Course - Level 2
            • Exercise Studies
    • Resources
      • Your Career
      • Blog
      • Personal Trainer Factsheets
      • Fitness Instructor Factsheets
    • About
      • About AOFP
      • Why Us
      • FAQ
      • Reviews
    • Offers
      • Current Offers
      • Best Price Promise
    • Contact
    • Log in
Product was added to your cart

Basket

Awesome Ways to Grow your Personal Trainer Salary with a Speciality Service
December 18, 2015Anita Lemon

Awesome Ways to Grow your Personal Trainer Salary with a Speciality Service

Many things attract our learners to become a personal trainer including a love and passion for fitness, an enthusiasm to help others, seeking a career change and a desire to work for themselves, growing their own PT business.

If this resonates with you then you might be wondering if personal training is a good career choice and how to go about establishing your client base so that you can achieve the personal trainer salary you’re aspiring towards.

Well the good news is that personal training services are very much alive and growing.  The power of exercise is increasingly recognised by the medical profession as ‘natures medicine’ and services such as exercise on prescription, walking groups and post-operative exercise rehabilitation are all very much in demand services. 

The Benefits of Choosing a Specialty

When you’re reaching the end point in your fitness industry education and are about to graduate as a level 3 personal trainer it’s time to think carefully about how you can stand out in your field of expertise.

Let’s take an everyday visit to a shopping centre as an example.  What is it about the different products and services that stand out to you?  Are you drawn to the big retail brands or niche boutique outlets offering something a little special and different?  Then consider how this applies to your personal training business and the type of services and clients you plan to work with.

The next step is to think about what marketing people would call your unique selling point or USP. 

What is it about YOU that stands out from the crowd as the ‘go to’ Personal Trainer?  Base your decision on a genuine area of interest and need within your marketplace.  This might be body sculpting, kid’s fitness or post-natal strengthening and conditioning.  Alternatively, other great examples include weight loss and senior fitness which are seeing increased demand for personal trainer services at present.

With the growing needs of different client groups and the expanse of the internet more and more clients are seeking out specialist trainers and are willing to pay a premium for their expertise.  This is a great way to start your business and grow your client base.  It makes financial sense too with the potential to accelerate your personal trainer salary by charging a premium for your niche services.

Choosing to work within a specialty market like client cardiac rehabilitation, for example, positions you as an expert and opens up many avenues and possibilities. The solution you provide is to help the client lead as normal a life as possible, post cardiac event and/or post operation.  Your role would be to assist suitable clients with effective exercise program design and coaching generating yourself recurring, financially profitable appointments.

And if it’s your love of a particular sport that’s taken you on the journey to completing your personal trainer qualifications then why not specialise in working with like-minded athletes?  Whether it’s football, tennis, rugby, triathlon’s or something else, the cream of the crop work closely with personal trainers on bespoke fitness plans that help with their quest to reach the pinnacle of sporting success.

The Academy of Fitness Professionals provide the gold standard in accredited personal training courses with state of the art training fully endorsed by REPs, Skills Active and the NCFE.  Their specialist knowledge features in the UK health and fitness media including the Mirror, BBC2 and Women’s Running.  This is the ultimate learning destination for those serious about their fitness industry education and long term career as a Personal Trainer.

T – 0845 270 1990

E – info@aofp.co.uk

W – www.academyoffitnessprofessionals.com

personal trainer qualification london

 

Anita Lemon
Anita is a Course Director at the Academy of Fitness Professionals and joined the board in 2013. With a proven background in blue chip corporate management, training and development including Lloyds Banking Group, Prudential and Renault-Nissan she is committed to offering the very best student experience both in terms of education and value. Specialist qualifications spanning the past 25 years include; training and development, business management, finance and diet and nutrition. Anita holds a Diploma in Nutrition and she is a certified Metabolic Typing Advisor.
Previous Post What’s it really like to become a Personal Trainer Next Post 4 Personal Training Tips for the Winter Months
  • Keeping fit in a cost of living crisis
  • fitness techFitness technology and the gym
  • How to earn a 50k + personal trainer salaryPersonal Trainer Salary – How to earn 50k per annum
  • Personal Trainer Courses10 Personal Trainer Qualities that Count
  • Leisure OpportunitiesGym Opening – Leisure Opportunities Post Covid

Categories

  • Exercise to Music
  • Exercises
  • Fitness
  • Fitness Instructor Certification
  • Fitness Instructor Courses
  • Fitness Technology
  • Fitness Training Career
  • Group Exercise Classes
  • Gym Opening
  • Healthy Living
  • Kids Fitness
  • Lockdown
  • Marathon Running
  • Nutrition
  • Personal Trainer Qualifications
  • Personal Trainer Salary
  • Personal Training Courses
  • Post COVID
  • PT Marketing
  • Rowing
  • Strength and Conditioning Courses
  • Weight Loss

Get In Touch

0845 270 1990

info@aofp.co.uk

Academy of Fitness Professionals Ltd
52 High Street
Pinner
Middlesex HA5 5PW

Registered In England No. 09074109

VAT No: 321847312

Facebook
Twitter
YouTube
Pinterest

Browse

  • Best Price Promise
  • What Our Students Say
  • Refer a Friend
  • PT Courses in London
  • Train to be a Personal Trainer
  • TOTUM
  • Get My FREE Fitness Guide

Our Blog

Keeping fit in a cost of living crisis

July 27, 2022Peter Lemon
Read More

Personal Trainer Salary – How to earn 50k per annum

July 6, 2021Anita Lemon
Read More

10 Personal Trainer Qualities that Count

July 1, 2021Anita Lemon
Read More

Gym Opening – Leisure Opportunities Post Covid

April 12, 2021Peter Lemon
Read More

Getting Started In Online Personal Training

July 15, 2020Peter Lemon
Read More

Newsletter

     

    I am interested in?

     

    Yes, I’d like to receive special offer codes and news updates.

    © Copyright 2020. The Academy of Fitness Professionals Ltd. All rights reserved.

    Terms and Conditions | Privacy Policy | Cookies Policy