Interested in becoming a Personal Trainer? Curious about what it takes to attract and retain clients? Eager to find out the tried and tested tips from our team of experts?
This article shares valuable insight giving you the need to know information to attract, secure, retain and grow your PT client base for the long term.
1 – Tailor Made Service Everything about your personal training service should be tailor made for your client’s goals, their likes, traits and personality. The skill you put into creating bespoke programmes and adapting your PT experience to suit each individual client gives an experience like no other that will keep clients with you for years.
2 – Use your Expertise Sounds simple right? After all you qualified as Personal Trainer so it stands to reason you’d use your new found skills all the time to wow every client. Unfortunately your brain is a busy place processing thousands and thousands of different bits and pieces of information all the time. It’s all too easy for all the awesome knowledge learnt during your Personal Trainer course to suffer from your brain’s equivalent of memory purge and so quickly be forgotten. This is bad news for you and your client. The solution? Dazzle your clients with your professional skill and showcase your knowledge in each consultation, programme design and session. This is good news for you as you develop your skills and competency and good news for your client who gets the value of all your expertise.
3 – Perfect Punctuality Surprisingly one of the most common reasons for a client switching to a different Personal Trainer is simply down to punctuality. Sloppy service equates to sloppy results and it all starts with the first impression you give by turning up on time, looking the part and raring to go.
4 – Be Fascinated Here’s a conundrum, what is personal training really about? Perhaps it’s writing programmes, or maybe understanding different exercises, then again perhaps it’s the workout itself? Think again, personal training first and foremost is about people. The best trainers we know dazzle their clients with their natural and instinctive fascination with the human body and improving how clients, feel, look and function.
5 – Keep it Fresh As the saying goes variety is the spice of life. But, does this apply to your PT sessions or is your client performing the same exercises, in the same order, at the same intensity and tempo. Keep things alive and surprise your client with a different exercise, an outdoor session or your latest piece of equipment. An interested and engaged client will stick around for a lot longer than one who simply goes through the motions.
6 – The Fun Factor There’s a reason client motivation is a module in its own right on your level 3 Personal Trainer course and this is that the mind rules the body. Deliver sessions that engage your client where they have a good time along the way. They will be far more committed to your service that someone who’s put through a grueling ordeal helping grow your business for the future.