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If a personal trainer job is where you’re headed then it’s pretty much a given that you’ll be thinking long and hard about the personal trainer salary you can expect to earn.
Be in no doubt that personal trainer’s inspire, motivate, encourage, coach and support clients to achieve results that often seem impossible at the outset. But the reality is this isn’t a free service and personal trainers need to earn a decent wage for all their hard work.
The gym sector has seen huge expansion in its service offerings over recent years which has seen the market open up to new fitness concepts. Today national gyms, budget gyms, boutique services, niche fitness centres and private personal training studios are all common place. This is good news for personal trainers keen to enter the industry, advance their careers and develop their personal trainer salary reaching the £50k level and beyond.
How much do personal trainers make?
According to pay scale the average personal trainer salary per hour is £23.97 rising to around £44.00 an hour at the higher end of the scale. This varies according to your location, with personal trainers in London and large cities in the UK attracting a premium wage.
Your level of experience also affects your earnings. You’ll need a level 3 PT certification as a minimum to work as a personal trainer but one you’re established you can progress onto your level 4 and charge a higher salary in recognition of your advanced skills and expertise.
Working arrangements can significantly affect the amount of money you make. As a general rule of thumb freelance personal trainers will make more money than gym based personal trainers. This is because they set their own prices and earn all of the money they charge clients, after any costs or expenses and taxes. But the downside is you’re on your own and may find it harder to attract regular clients. So why settle for the average salary when there’s so much more to gain?
Read on and discover how to get there.
What it takes to earn a £50k personal trainer salary
To begin let’s do some basic number crunching looking at a few different personal trainer wages per hour.
You earn an average of £30.00 per hour
To earn £50k with a £30.00 personal trainer salary per hour you need to complete 1667 hours of PT a year after allowing for four weeks holiday. This roughly equals a 35 hour week.
Earning an average of £40.00 per hour
Now consider this.
To earn a £50k salary at £40.00 per hour you only need to complete 1250 hours of personal training a year. This equates to a 26 hour week.
Both average salaries lead to earnings of £50k per year. But the £40.00 personal trainer salary per hour offers a far quicker and easier route. So we’ve chatted to some of our leading PT’s and graduates at the Academy of Fitness Professionals to identify some tried and tested ways they’ve boosted their incomes to much higher levels.
Own a piece of the net
Once you’ve qualified as a personal trainer you’ll be thinking about getting your first clients, how you can help them and be excited to get going and start delivering results that meet their goals. Chances are you won’t automatically be thinking about the business side of personal training and the importance of e-commerce.
But wait for a second. So often personal trainers fail to grasp the importance of getting a website, making sure it’s mobile friendly and setting up social media channels. And that this is ultimately your shop window. Potential clients will find you online, they will form pretty much an instant impression based on your ability to answer the question “What’s in it for me?”
Of course you could use this as an opportunity to promote lots of things about you and your achievements. Don’t be fooled, because they are not that interested in whether you trained to run the London marathon this year or you worked as a PT on the set of the X-men!
Google and other search engines use complex algorithms that decide how your site will rank and the more you can focus on building your credibility online and positioning yourself as the go to personal trainer in your area, the better. Update your website content on a regular basis with storming testimonials and informative blogs using content rich language about your clients’ achievements.
We highly recommend you get your website constructed by a professional outfit who could also assist with PPC and SEO if required. Learn to track the sites effectiveness, observe key results and understand who you’re competing with on-line in your area.
Benefits to your salary
Taking these steps will help set you on the road to success. Interested clients can find you online, browse your personal training services and easily make contact. And the more prospects you have the more opportunity there is to gain new personal training clients and accelerate your earnings.
Identify key client markets
Identify which key client groups and markets you wish to service. Make sure you would actually enjoy servicing this market rather than feeling you have to work with this group. Sounds strange? We know of personal trainers who thought the weight loss market would be the way to go but realised this wasn’t for them and they quickly became disinterested and lost their intra motivation.
A great place to start is by thinking about why you wanted to get involved with personal training in the first place. What interests you the most and inspires you about this career path?
If it’s helping clients manage stress and adopt healthier, more active lifestyles, the corporate market may be perfect for you.
Maybe you have a real passion for professional sports and would like to work at the elite personal training level. Here you’d be working alongside athletes focusing on complementary programme design and fitness to help maximise their sports performance.
Or it might be that exercise rehabilitation, weight loss or working with a wide range of clients coaching general fitness is what appeals to you the most.
Personal training is a people business and to reach your wage goals and potential you need to be passionate about the clients you work with and have the right skills and qualifications to turn their goals into reality. So if strength conditioning and body building is your thing, know your market, and don’t feel you have to assist every client that enquires!
Benefits to your salary
By focusing on the things you really enjoy and do best, you’ll attract happy clients that you genuinely connect with. Happy clients will stay with you which means secure bookings you’ll be paid on a regular basis.
Seek out niche groups
From kids through to seniors, fat loss to gaining strength, and sports specialisms to rehabilitation, personal training attracts many specific client groups.
Targeting the right customer groups for your business is key to growing your personal trainer salary and the secret here is to know your locality. Spend a little time understanding your area, it’s population and social and economic factors. I live here is a great place to start, you can search your local area and find out heaps of really useful information to help determine your customer base and target audience.
For example, if there is an ageing population then personal training for seniors is a potential niche group and pursuing this segment makes perfect business sense. A young at heart programme on your website will enable you to promote a range of specific services that tap into this group. Invariably this demographic have the time (2-4 sessions per week are attainable) and disposable income to afford your services. Do a fantastic job with them and typically the word will spread making for some decent PR and potential referrals – yes word of mouth marketing is killer in this business!
Remember to reward any referral with a client specific gift. For example, if your client likes to shop with Waitrose and John Lewis reward their successful referral and any future business referrals with a gift voucher bearing the name of the aforementioned brands!
Benefits to your salary
You’ll be matching your services to the things people want in your area. As word gets round this is a great way to generate new enquiries and new clients, accelerating your earnings.
Set clear targets
Personal training is such a client led career that it’s all too easy to spend all your time planning awesome programmes for your clients, delivering transformational PT sessions and having little time left for anything else. When it comes to your income however, it’s all about the numbers. Without targets and objectives, the days will simply whizz by and you’ll be left wondering when and where you went wrong.
Set monthly, quarterly and yearly financial budgets and targets based on the salary you’re aiming for plus a contingency. This should include revenue, gross profit, your costs and net profit.
You may be thinking, why the contingency? If you aim for a higher salary than the one you ultimately want to end up with you can still meet your salary goals when you encounter something unexpected such as a client relocation, change of financial circumstances or a long term illness.
Now for a fact that you may find quite surprising. We hear of personal trainers who for whatever reason do not know how much money they will earn today, tomorrow, this week, next month etc. If your goal is to maximise your personal trainer salary then put simply, you get what you focus on. So focus your attention on knowing how you will meet the salary targets you set yourself such as learning how to build a client pipeline.
Benefits to your salary
You’ll be well set for success.
Know your intra-motivation
Every job has its ups and downs, it’s good days and bad days and personal training is no different. Imagine you’ve set yourself a target to earn £1000 a week working as a personal trainer. Charging £40 per hour you need to see 25 clients to hit your weekly goal. Everything is going well and then suddenly you encounter a day where 3 clients can’t make it. Suddenly you’re looking at being down £120 on your target and moving a step away from hitting that £1000 level. This is where intra-motivation comes in, your internal drivers and motivators that keep you pressing on focused on what it is you’re aiming to achieve.
By tracking your earnings from each client, knowing how many bookings you have not only for the week, but the month ahead and beyond you can form a much clearer picture of your likely income.
It may turn out that the lost £120 in cancellations doesn’t matter because you’ve set a goal over and above this to attract 4 new clients a month which more than covers this. On the other hand, these clients may be vital to your personal trainer earnings that week and so regrettably you inform them that a cancellation fee will apply. Or it might be that you realise you’re tracking a little below and decide to run a chargeable seminar or establish a weekly boot camp class to recoup the income. Whatever the solution, it starts from being internally motivated to be proactive and develop creative ideas to keep your earnings on track.
And don’t forget to recognise your success as you go along. Appropriately reward meeting your financial mini targets. This will spur you on to an even better income and before you know it that 50k personal trainer salary will become a reality.
Benefits to your salary
You’ll have a plan B and C tucked up your sleeve to keep you tracking in the right direction.
Setting personal training fees
Understandably price is a huge factor in how much a personal trainer gets paid. Set it too low and you’ll feel like all your hard work is getting you nowhere fast. Set it too high and you’ll put clients off. Set it at the average salary of a personal trainer and you’re not necessarily fulfilling your potential. So where to begin?
Think about your skills, qualifications and what’s special about your business and the services you offer. Perhaps you can offer nutritional coaching, run exercise to music classes, run senior fitness sessions or provide online PT coaching.
Then carry out market research and ascertain the prices personal trainers in your area are charging for their services. Do they offer pay as you go rates, and if so how much are they? Are there packages and block bookings in return for a discount? Can two people train together and is this at the same rate or at an extra cost?
Benefits to your salary
You’ll be confident your prices are affordable for the types of clients you work with and that when you crunch the numbers the overall personal trainer salary you will earn stacks up.
Personal Trainer Salary Range - UK
There are a wide range of Personal Trainer job roles available in the UK today and it follows there’s a range of personal trainer salaries available to match. How much a personal trainer can expect to earn varies from about £13,500 for a part-time role to in excess of £65,000 for a full-time established role.
Like many professions salary is influenced by a number of factors including;
- Employment Choice
- Working hours
People are typically attracted to a Personal Training career because they enjoy keeping fit and working out and are keen to help others lead a healthier active lifestyle. A popular starting point once your fitness industry training is complete is to work for a national or independent gym chain.
This is a great way of developing your skills on the job before advancing your career by running your very own Personal Training business. This gives you the ultimate in work flexibility and ability to be in the driving seat maximising your own salary expectations.
How to qualify as a Personal Trainer
If you’re attracted to how much personal trainers can make and think this is the career for you the first step is to qualify as a personal trainer. If you’re starting out, you’ll need a level 2 certificate in gym instructing and a level 3 certificate in personal training. You can find out lots more about the best route to qualify in our course guides.
Get your Personal Training Course Guide
The Academy of Fitness Professionals provide the gold standard in accredited personal training courses with state of the art training fully endorsed by CIMSPA & REPs. Their specialist knowledge features in the UK health and fitness media including the Mirror, BBC2 and Women’s Running. This is the ultimate learning destination for those serious about their fitness industry education and long term career as a Personal Trainer.