Tips to Build Your Personal Training Client Base From Scratch

You’ve decided that personal training is for you? Congratulations, an exciting career awaits where you will get the chance to make a real difference to the way your clients look, feel and function.

One of the most common questions we’re asked by our students is how to get started?

Just where do those first few clients come from?

In this blog we consider 4 tried and tested ways to set your new career rolling.

1 – Get selling

The business side of personal training is not rocket science.
Great sellers are great listeners. They are able to hone in on their prospective clients exact requirements and offer personal training solutions that fulfil their needs. Invest in a few useful texts to educate yourself on proven strategies. Our favourites include ‘To Sell is Human’ by Daniel Pink and ‘Get Clients Now’ by C.J Haydn.

2 – Get marketing

Learn effective ways to promote yourself and your service. Remember clients buy personal trainers in the same way people buy people! A tried and tested approach is to organise and host presentations to your target audience. This is an excellent strategy for lead generation.

3 – Expect rejection and churn

Ok, here’s a toughie the reality is for a whole host of reasons you will not be everyone’s fitness trainer of choice. To build a strong client base you need to always have an eye on where your next client is coming from and appreciate that some clients will come and go.

4 – Be tenacious

Immerse yourself with people who will support you and always maintain a positive outlook. Set goals to grow your business early on. These might include selling your service at a discounted rate if your client buys a block of 5 sessions, taking bookings for clients who require 2-4 sessions a week and offering a customer loyalty or recommend a friend scheme.